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Catalyst Code: The Strategies Behind the World's Most Dynamic Companies
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Bibliographic Detail
Publisher Harvard Business School Pr
Publication date May 30, 2007
Pages 228
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781422101995
ISBN-10 1422101991
Dimensions 1 by 9.50 by 6.25 in.
Weight 1.10 lbs.
Original list price $29.95
Summaries and Reviews
Amazon.com description: Product Description: In an economy where markets, consumers, and technology are ever-changing and increasingly interdependent, economic catalysts businesses that bring together a number of groups who need each other and make it easy for them to work together are essential. Think of the credit card industry. This trillion dollar industry brings merchants and consumers together. Google creates value for its customers, and makes billions for itself, by bringing searchers and advertisers together. Companies that do this right and transform their pricing practices, incentive plans, and organizational structures are today's power brokers. Of course, catalysts have been around as long as marketplaces. But now, more than ever, they drive the economy. Doing business in this world isn t for the faint of heart but Catalyst Code maps it out, showing where the opportunities and pitfalls lie.

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Hardcover
Book cover for 9781422101995
 
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from Harvard Business School Pr (May 30, 2007)
9781422101995 | details & prices | 228 pages | 9.50 × 6.25 × 1.00 in. | 1.10 lbs | List price $29.95
About: In an economy where markets, consumers, and technology are ever-changing and increasingly interdependent, economic catalysts businesses that bring together a number of groups who need each other and make it easy for them to work together are essential.

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