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People and Products: Consumer Behavior and Product Design
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Bibliographic Detail
Publisher Routledge
Publication date February 25, 2015
Pages 311
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781138812253
ISBN-10 1138812250
Dimensions 0.75 by 6 by 9 in.
Weight 1.10 lbs.
Published in Great Britain
Original list price $59.95
Summaries and Reviews
Amazon.com description: Product Description:

By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.

With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such issues as:

  • the attributes and qualities that consumers demand from products and services, and social and cultural forces to be aware of;
  • design and form and how they facilitate product usage;
  • technological developments and the ways they have changed how consumers interact with products;
  • product disposal and sustainability;
  • emerging and future trends in consumer behavior and product development and design.

This exciting volume is relevant to anyone interested in marketing, consumer behavior, product development, technology, engineering, design, and brand management.



Editions
Hardcover
Book cover for 9781138812246
 
from Routledge (March 12, 2015)
9781138812246 | details & prices | 311 pages | 6.25 × 9.25 × 1.00 in. | 1.30 lbs | List price $160.00
About: By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.
Paperback
Book cover for 9781138812253
 
The price comparison is for this edition
from Routledge (February 25, 2015)
9781138812253 | details & prices | 311 pages | 6.00 × 9.00 × 0.75 in. | 1.10 lbs | List price $59.95
About: By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.

Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.