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Strategic Market Management
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Bibliographic Detail
Publisher John Wiley & Sons Inc
Publication date October 21, 2013
Pages 326
Binding Paperback
Edition 10th
Book category Adult Non-Fiction
ISBN-13 9781118582862
ISBN-10 1118582861
Dimensions 0.50 by 7.50 by 9.25 in.
Weight 1.06 lbs.
Original list price $163.30
Summaries and Reviews
Amazon.com description: Product Description: Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today’s markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues.

Editions
Paperback
Book cover for 9780470056233 Book cover for 9780470317242 Book cover for 9780471177432 Book cover for 9780471309567 Book cover for 9780471415725 Book cover for 9780471484264 Book cover for 9780471725541 Book cover for 9781118582862
 
The price comparison is for this edition
10th edition from John Wiley & Sons Inc (October 21, 2013)
9781118582862 | details & prices | 326 pages | 7.50 × 9.25 × 0.50 in. | 1.06 lbs | List price $163.30
About: Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant.
9 edition from John Wiley & Sons Inc (December 30, 2009)
9780470317242 | details & prices | 341 pages | 6.00 × 8.75 × 0.50 in. | 0.85 lbs | List price $154.80
About: Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets.
8 edition from John Wiley & Sons Inc (March 30, 2007)
9789990193947 | details & prices | List price $0.02
8 edition from John Wiley & Sons Inc (March 9, 2007)
9780470056233 | details & prices | 322 pages | 7.25 × 9.00 × 0.50 in. | 0.78 lbs | List price $137.75
About: "Unquestionably the most comprehensive treatment available on the subject.
7 edition from Academic Internet Pub Inc (October 30, 2006)
9781428807006 | details & prices | 249 pages | 8.00 × 10.75 × 0.75 in. | 1.30 lbs | List price $31.95
6 edition from Academic Internet Pub Inc (October 30, 2006)
9781428806313 | details & prices | 245 pages | 8.25 × 11.00 × 0.75 in. | 1.25 lbs | List price $31.95
7 edition from John Wiley & Sons Inc (June 10, 2005)
9780471725541 | details & prices | List price $34.95
About: The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker's outstanding and well-established textbook and presenting it to a European audience.
from John Wiley & Sons Inc (March 26, 2004)
9780471484264 | details & prices | 352 pages | 6.25 × 9.00 × 0.75 in. | 0.96 lbs | List price $106.50
About: "Unquestionably the most comprehensive treatment available on the subject.
from John Wiley & Sons Inc (July 1, 2001)
9780471415725 | details & prices | 338 pages | 5.75 × 9.25 × 0.50 in. | 0.95 lbs | List price $68.20
About: Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions.
With Ole Stegmann Mikkelsen (other contributor), Antony Paulraj (other contributor), Jan Stentoft (other contributor) | from John Wiley & Sons Inc (July 1, 1998)
9780471177432 | details & prices | 330 pages | 6.25 × 9.25 × 0.75 in. | 1.05 lbs | List price $68.20
This edition also contains Doing Business in India: Selected Themes to Consider
About: The Art of Developing, Evaluating, and Implementing Successful Strategies!
4 sub edition from John Wiley & Sons Inc (January 1, 1995)
9780471309567 | details & prices | 6.00 × 8.75 × 0.50 in. | 1.20 lbs | List price $49.70
About: The development, evaluation and implementation of business strategies are the key to successful management.

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