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The End of Marketing As We Know It
By
Sergio Zyman
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Bibliographic Detail
Publisher
Harperbusiness
Publication date
November 1, 2000
Binding
Paperback
Edition
Reprint
Book category
Adult Non-Fiction
ISBN-13
9780887309830
ISBN-10
0887309836
Dimensions
0.75 by 5 by 7.75 in.
Weight
0.45 lbs.
Original list price
$15.99
Amazon.com says people who bought this book also bought:
Market-Based Management | Big Data for Dummies | Managerial Accounting | What I Didn't Learn in Business School | Groundswell | The Goal | Managing
Market-Based Management | Big Data for Dummies | Managerial Accounting | What I Didn't Learn in Business School | Groundswell | The Goal | Managing
Summaries and Reviews
Summary
A former Coca-Cola marketing czar argues that a well-honed strategy is more important to success than what ads say, that marketing isn't an art but a science, and that feel-good marketing is pointless unless it results in sales. Reprint.
(view table of contents)Editions
Hardcover
1 edition from Harperbusiness (April 1, 1999)
9780887309861 | details & prices | 247 pages | 6.50 × 9.75 × 1.00 in. | 1.10 lbs | List price $27.50
About: Explains the purpose of marketing, criticizes conventional thinking, and argues that all marketing campaigns should be judged on sales results
About: Explains the purpose of marketing, criticizes conventional thinking, and argues that all marketing campaigns should be judged on sales results
Paperback
The price comparison is for this edition
Reprint edition from Harperbusiness (November 1, 2000)
9780887309830 | details & prices | 5.00 × 7.75 × 0.75 in. | 0.45 lbs | List price $15.99
About: A former Coca-Cola marketing czar argues that a well-honed strategy is more important to success than what ads say, that marketing isn't an art but a science, and that feel-good marketing is pointless unless it results in sales.
About: A former Coca-Cola marketing czar argues that a well-honed strategy is more important to success than what ads say, that marketing isn't an art but a science, and that feel-good marketing is pointless unless it results in sales.
Cassette/Spoken Word
Abridged edition from Harperaudio (May 1, 1999); titled "End of Marketing As We Know It"
9780694521388 | details & prices | 4.75 × 7.50 × 1.00 in. | 0.25 lbs | List price $18.00
About: Offers insights into a new age in world marketing, showing how trends will not follow commonly expected paths, and giving advice on how to anticipate and take advantage of the coming changes.
About: Offers insights into a new age in world marketing, showing how trends will not follow commonly expected paths, and giving advice on how to anticipate and take advantage of the coming changes.
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