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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
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Bibliographic Detail
Publisher Harperbusiness
Publication date October 1, 1998
Pages 182
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780887309373
ISBN-10 0887309372
Dimensions 0.75 by 5.75 by 8.75 in.
Weight 0.70 lbs.
Availability§ Out of Print
Original list price $25.00
§As reported by publisher
Summaries and Reviews
Summary
A best-selling business expert presents a comprehensive guide to building a product into a recognized and respected brand and offers quick and readable insights into a major business concern. Tour. (view table of contents)
Editions
Hardcover
Book cover for 9780887309373
 
The price comparison is for this edition
from Harperbusiness (October 1, 1998)
9780887309373 | details & prices | 182 pages | 5.75 × 8.75 × 0.75 in. | 0.70 lbs | List price $25.00
About: Identifies keys to developing a successful brand name, including focus, publicity, advertising, quality, extensions, color, logo, consistency, and change
Paperback
Book cover for 9780060007737
 
Reprint edition from Harperbusiness (September 1, 2002)
9780060007737 | details & prices | 255 pages | 7.50 × 9.25 × 0.75 in. | 0.80 lbs | List price $18.99
About: Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding.
Cassette/Spoken Word
Book cover for 9780694520473
 
Abridged edition from Harperaudio (October 1, 1998)
9780694520473 | details & prices | 4.75 × 7.25 × 0.75 in. | 0.20 lbs | List price $12.00
About: Presents a comprehensive guide to building a product into a recognized and respected brand, offering insights into marketing and consumer loyalty.

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