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Non-discursive Rhetoric: Image and Affect in Multimodal Composition
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Bibliographic Detail
Publisher State Univ of New York Pr
Publication date January 1, 2010
Pages 232
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780791476765
ISBN-10 0791476766
Dimensions 0.50 by 6 by 9 in.
Weight 0.75 lbs.
Original list price $26.95
Other format details university press
Summaries and Reviews
Amazon.com description: Product Description: Examines the role of image and affect in teaching with new digital technologies and multimedia composition.

Technological advances have the potential to create new languages unlike printed or spoken words. The increased textual complexity generated by sophisticated graphics, photos, hypermedia, film, typography, and other modes of expression requires a theory of language and symbolization that accommodates emotion, ambiguity, simultaneity, and layers of dynamic meaning. In Non-discursive Rhetoric, Joddy Murray uses concepts from philosophy, rhetorical theory, and recent advances in neuroscience to develop a model of composing that connects contemporary writing practices, technology, and image functions within the mind. The theory and classroom practices presented here provide tools for writing teachers to help students compose various hybridized, multimodal texts. Murray highlights the significance for student composition of the relationships among emotions, images, and argumentation, and demonstrates the importance of considering the rhetorical dimensions of design choices in multimodal composition.

Editions
Hardcover
Book cover for 9780791476758
 
from State Univ of New York Pr (January 8, 2009)
9780791476758 | details & prices | 232 pages | 6.25 × 9.25 × 1.00 in. | 1.05 lbs | List price $70.00
Paperback
Book cover for 9780791476765
 
The price comparison is for this edition
from State Univ of New York Pr (January 1, 2010)
9780791476765 | details & prices | 232 pages | 6.00 × 9.00 × 0.50 in. | 0.75 lbs | List price $26.95
About: Examines the role of image and affect in teaching with new digital technologies and multimedia composition.

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