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A comprehensive introduction to the study of media audiences as well as new research on viewers' emotional engagement with television texts. The text provides a detailed introduction to the history of audience research and an overview of the various competing theories on audience; a discussion of current debates within television audience research; an examination of the concept of emotion in relation to different aspects of audience research, such as feminist approaches, issues related to genre, and aesthetics;a small scale research project on television and emotion; and workshop exercises, along with film and television references, internet resources, and additional materials to accompany lectures and seminars. The volume is designed to be used as a primary text for courses within media and communication studies and is ideal for a module focusing on television and audience research. Although it is aimed at an undergraduate reader, original research on audience and emotion will be of interest to postgraduate students and researchers.
About: A comprehensive introduction to the study of media audiences as well as new research on viewers' emotional engagement with television texts.
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