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Paperback: 9780738205373, 4th edition (Basic Books, October 29, 2001), cover price $16.95; and 9780201550863, 3rd edition (Perseus Books, August 1, 1990), cover price $16.50
Conceptual Blockbusting: A Guide to Better Ideas
An updated edition of the best-selling guide to overcoming creative blocks identifies the perceptual, environmental, emotional, and intellectual blocks that obstruct people from correctly perceiving problems and conceiving their solutions and provides games and exercises that limber up mental 'muscles.' Original. 15,000 first printing.
(view table of contents)- Creative Problem Solving
- Working
- Thinkertoys A Handbook of Creative-Thinking Techniques
- Creativity in Business
- The Whole Brain Business Book
Product Description: The best-selling guide to overcoming creative blocks and unleashing a torrent of great ideas-updated for a new generation of problem solvers.
James Adams's unique approach to generating ideas and solving problems has captivated, inspired, and guided thousands of people from all walks of life. Now, twenty-five years after its original publication, Conceptual Blockbusting has never been more relevant, powerful, or fresh. Integrating insights from the worlds of psychology, engineering, management, art, and philosophy, Adams identifies the key blocks (perceptual, emotional, cultural, environmental, intellectual, and expressive) that prevent us from realizing the full potential of our fertile minds. Employing unconventional exercises and other interactive elements, Adams shows individuals, teams, and organizations how to overcome these blocks, embrace alternative ways of thinking about complex problems, and celebrate the joy of creativity. With new examples and contemporary references, Conceptual Blockbusting is guaranteed to introduce a new generation of readers to a world of new possibilities.
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