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Mass Communications: A Comparative Introduction
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Bibliographic Detail
Publisher Manchester Univ Pr
Publication date October 1, 1994
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780719039461
ISBN-10 0719039460
Dimensions 1.25 by 6.50 by 9.75 in.
Weight 1.35 lbs.
Availability§ Out of Print
Published in Great Britain
Original list price $75.00
Other format details university press
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: The rise of mass communications has fundamentally reshaped the modern world. In this comparative introduction, Lorimer surveys not only the different types of media and their attendant technologies, but the theories used to understand the subject. He provides an international perspective, drawing on examples from the UK, USA, Canada, Australia, Japan and various European countries. The study begins with an examination of the historical and contemporary roles of communication in society, followed by an analysis of the mass media in modern society. Four fundamentals of mass media - law and policy, ownership, professionalism and technology - are explored in detail. This is followed with key sections on audience response and media content. Aimed at first-year undergraduates in media and communication studies, this work intends to explain the geopolitics of mass communication and the likely impact of modern media systems on national cultures in the future.

Editions
Hardcover
Book cover for 9780719039461
 
The price comparison is for this edition
from Manchester Univ Pr (October 1, 1994)
9780719039461 | details & prices | 6.50 × 9.75 × 1.25 in. | 1.35 lbs | List price $75.00
About: The rise of mass communications has fundamentally reshaped the modern world.
Paperback
Book cover for 9780719039478
 
from Manchester Univ Pr (October 1, 1994)
9780719039478 | details & prices | 6.00 × 9.25 × 1.00 in. | 1.10 lbs | List price $24.95
About: The rise of mass communications has fundamentally reshaped the modern world.

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