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The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking
By
Tom Monahan
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Bibliographic Detail
Publisher
John Wiley & Sons Inc
Publication date
March 1, 2002
Pages
266
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780471417422
ISBN-10
0471417424
Dimensions
1.25 by 6.25 by 8.25 in.
Weight
1.10 lbs.
Original list price
$58.00
Amazon.com says people who bought this book also bought:
Media: From Chaos to Clarity | A Technique for Producing Ideas: The simple, five-step formula anyone can use to be more creative in business and in life! | Zig Zag | Hey, Whipple, Squeeze This | Work Rules! | Audience Economics | Audience Evolution | Crossing the Chasm | Ten Types of Innovation
Media: From Chaos to Clarity | A Technique for Producing Ideas: The simple, five-step formula anyone can use to be more creative in business and in life! | Zig Zag | Hey, Whipple, Squeeze This | Work Rules! | Audience Economics | Audience Evolution | Crossing the Chasm | Ten Types of Innovation
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: An Adweek Book
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.
Editions
Hardcover
The price comparison is for this edition
from John Wiley & Sons Inc (March 1, 2002)
9780471417422 | details & prices | 266 pages | 6.25 × 8.25 × 1.25 in. | 1.10 lbs | List price $58.00
About: An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy.
About: An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy.
Miscellaneous
from John Wiley & Sons Inc (October 24, 2002)
9780471263753 | details & prices | 266 pages | List price $37.95
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