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Paperback: 9780470802731, John Wiley & Sons Inc, January 7, 2004, cover price $71.95
Entrepreneurship and Small Business: A Pacific RIM Perspective
Product Description: Entrepreneurship and small business management are two very close and often overlapping disciplines. Entrepreneurship refers to the dynamic process of creating a new business venture. Small business management addresses various issues of organizing and operating a small business.
The goal of this textbook is to provide a package covering all of the issues related to business start-up and those arising from running a small business within the Australasian and South-East Asian contexts.
The geographic markets for the book are Australasia (Australia and New Zealand) and South-East Asia (Indonesia, Hong Kong, Malaysia and Singapore). An increasing amount of goods, capital and people are moving between these two regions and this text provides the reader with a better regional understanding of this environment.
Features
- The 'What would you do? feature presents a scenario in which an entrepreneur/small business manager needs to respond to a problem or situation.
- The "Entrepreneur profile' in every chapter profiles Australian, New Zealand and Asia-Pacific entrepreneurs and small business leaders.
- The end-of-chapter case study profiles an entrepreneurial approach and/or small business management issue in the pacific Rim.
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