The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them.
About: In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior.
About: Reveals a current trend in smart design that can enable companies to move to or remain on the leading edge of the competitive frontier, offering a primer on how and why various products succeed or fail to satisfy consumers.
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