In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.
About: Reveals a current trend in smart design that can enable companies to move to or remain on the leading edge of the competitive frontier, offering a primer on how and why various products succeed or fail to satisfy consumers.
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