Tap: Unlocking the Mobile Economy (MIT Press) | Shaping the Fourth Industrial Revolution | The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future | Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You | Matchmakers | The Second Machine Age | The Second Machine Age
From the authors of the best-selling The Second Machine Age, a leaderâs guide to success in a rapidly changing economy.
We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.
MITâs Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.
In the tradition of agenda-setting classics like Clay Christensenâs The Innovatorâs Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.
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