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Misbehaving: The Making of Behavioral Economics
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Bibliographic Detail
Publisher W W Norton & Co Inc
Publication date May 11, 2015
Pages 415
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780393080940
ISBN-10 0393080943
Dimensions 1.50 by 6.75 by 9.75 in.
Weight 1.70 lbs.
Original list price $27.95
Summaries and Reviews
Amazon.com description: Product Description:

Shortlisted for the Financial Times & McKinsey Business Book of the Year Award.

Get ready to change the way you think about economics.

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans―predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth―and change the way we think about economics, ourselves, and our world.

Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.

Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.

Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.



Editions
Hardcover
Book cover for 9780387976433 Book cover for 9780393080940
 
The price comparison is for this edition
from W W Norton & Co Inc (May 11, 2015)
9780393080940 | details & prices | 415 pages | 6.75 × 9.75 × 1.50 in. | 1.70 lbs | List price $27.95
About: Shortlisted for the Financial Times & McKinsey Business Book of the Year Award.
With Louis M. Abbey, John Zimmerman (other contributor) | from Springer Verlag (January 1, 1992); titled "Dental Informatics: Integrating Technology into the Dental Environment"
9780387976433 | details & prices | 6.50 × 9.75 × 0.75 in. | 1.55 lbs | List price $99.00
This edition also contains Dental Informatics: Integrating Technology into the Dental Environment
About: Dentistry today is changing because of new knowledge networks based on electronic technology.
Paperback
Book cover for 9780393352795
 
from W W Norton & Co Inc (June 14, 2016)
9780393352795 | details & prices | 432 pages | List price $16.95
About: Get ready to change the way you think about economics.
CD/Spoken Word
Book cover for 9781501238673
 
With L. J. Ganser (other contributor) | Mp3 una edition from Audible Studios on Brilliance audio (May 11, 2015)
9781501238673 | details & prices | 5.25 × 6.75 × 0.50 in. | 0.18 lbs | List price $24.99
About: Get ready to change the way you think about economics.
With L. J. Ganser (other contributor) | Com/cdr un edition from Audible Studios on Brilliance audio (May 11, 2015)
9781501238697 | details & prices | 5.00 × 5.50 × 1.25 in. | 0.55 lbs | List price $32.99

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