Amazon.com description: Product Description: Author of the extremely popular "Dear Economist" column in Financial Times, Tim Harford reveals the economics behind everyday phenomena in this highly entertaining and informative book. Can a book about economics be fun to read? It can when Harford takes the reins, using his trademark wit to explain why it costs an arm and a leg to buy a cappuccino and why it's nearly impossible to purchase a decent used car. Supermarkets, coffee houses, airlines, insurance companies and more are sucking money from our wallets. To protect ourselves and our bank accounts, we must better understand why companies do what they do. Hailed by Publishers Weekly as "unequaled in its accessibility," The Undercover Economist is a sheer delight-and the one book on economics that every American should read.". a book on economics that will enthrall its readers. Beautifully written and argued, it brings the power of economics to life. This book should be required reading ."-Steven D. Levitt, author of Freakonomics