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The Victory Lab: The Secret Science of Winning Campaigns
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Bibliographic Detail
Publisher Crown Pub
Publication date September 11, 2012
Pages 357
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780307954794
ISBN-10 030795479X
Dimensions 1.50 by 6.50 by 10 in.
Weight 1.30 lbs.
Availability§ Publisher Out of Stock Indefinitely
Original list price $26.00
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.

Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.
     The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do.  Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.
     Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics. 

Editions
Hardcover
Book cover for 9780307954794
 
The price comparison is for this edition
from Crown Pub (September 11, 2012)
9780307954794 | details & prices | 357 pages | 6.50 × 10.00 × 1.50 in. | 1.30 lbs | List price $26.00
About: The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.
Paperback
Book cover for 9780307954800
 
Reprint edition from Broadway Books (September 17, 2013)
9780307954800 | details & prices | 385 pages | 5.50 × 8.25 × 1.00 in. | 0.70 lbs | List price $15.00
About: UPDATED FOR THE 2016 ELECTIONThe book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.

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