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Designing Type
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Bibliographic Detail
Publisher Yale Univ Pr
Publication date April 13, 2006
Pages 232
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780300111507
ISBN-10 0300111509
Dimensions 0.75 by 8.50 by 11 in.
Weight 2.65 lbs.
Original list price $35.00
Other format details university press
Summaries and Reviews
Amazon.com description: Product Description:
One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design.

The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents.

As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers.
 


Editions
Paperback
Book cover for 9780300111507 Book cover for 9781856694452
 
The price comparison is for this edition
from Yale Univ Pr (April 13, 2006)
9780300111507 | details & prices | 232 pages | 8.50 × 11.00 × 0.75 in. | 2.65 lbs | List price $35.00
About: One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component.
from Laurence King Pub (January 1, 2006)
9781856694452 | details & prices | 232 pages | 8.50 × 11.00 × 0.75 in. | 2.60 lbs | List price $44.10
About: Brings insight to the art and process of developing a typeface.

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