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Branding Texas: Performing Culture in the Lone Star State
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Bibliographic Detail
Publisher Univ of Texas Pr
Publication date August 15, 2008
Pages 173
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780292718074
ISBN-10 0292718071
Dimensions 1 by 6.25 by 9.25 in.
Weight 1.05 lbs.
Availability§ Out of Print
Original list price $40.00
Other format details university press
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Ask anyone to name an archetypal Texan, and you're likely to get a larger-than-life character from film or television (say John Wayne's "Davy Crockett" or J. R. Ewing of TV's "Dallas") or a politician with that certain swagger (think LBJ or George W. Bush). That all of these figures are white and male and bursting with self-confidence is no accident, asserts Leigh Clemons. In this thoughtful study of what makes a "Texan," she reveals how Texan identity grew out of the history - and, even more, the myth - of the heroic deeds performed by Anglo men during the Texas Revolution and the years of the Republic and how this identity is constructed and maintained by theatre and other representational practices.Clemons looks at a wide range of venues in which "Texanness" is performed, including historic sites such as the Alamo, the battlefield at Goliad, and the San Jacinto Monument; museums such as the Bob Bullock Texas State History Museum; seasonal outdoor dramas such as "Texas! at Palo Duro Canyon"; films such as John Wayne's "The Alamo" and the "IMAX's Alamo: The Price of Freedom"; plays and TV shows such as the "Tuna" trilogy, "Dallas", and "King of the Hill"; and the "Cavalcade of Texas" performance at the 1936 Texas Centennial. She persuasively demonstrates that these performances have created a Texan identity that has become a brand, a commodity that can be sold to the public and even manipulated for political purposes.

Editions
Hardcover
Book cover for 9780292718074
 
The price comparison is for this edition
from Univ of Texas Pr (August 15, 2008)
9780292718074 | details & prices | 173 pages | 6.25 × 9.25 × 1.00 in. | 1.05 lbs | List price $40.00
About: Ask anyone to name an archetypal Texan, and you're likely to get a larger-than-life character from film or television (say John Wayne's "Davy Crockett" or J.
Paperback
Book cover for 9780292739376
 
Reprint edition from Univ of Texas Pr (September 20, 2011)
9780292739376 | details & prices | 173 pages | 6.00 × 8.75 × 0.75 in. | 0.70 lbs | List price $19.95

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