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Studebaker: The Life and Death of an American Corporation
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Bibliographic Detail
Publisher Indiana Univ Pr
Publication date December 1, 1996
Pages 273
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780253330659
ISBN-10 0253330653
Dimensions 1 by 6.75 by 9.75 in.
Weight 1.45 lbs.
Availability§ Out of Print
Original list price $39.95
Other format details university press
§As reported by publisher
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Studebaker
Summaries and Reviews
Amazon.com description: Product Description: While the Big Three automobile companies came to dominate the industry, its early U.S. history was characterized by an array of competing companies. "Studebaker's" story is the chronicle of the life and death of an American automobile company where management's concept of "tradition" played a fundamental role in modeling corporate culture, rhetoric, and strategy. "Studebaker" may have failed in the long run, but its corporate life spanned more than a century, during which the company made a commitment to the community of South Bend, accepted unions when other automobile manufacturers bitterly fought collective bargaining, and produced distinguished cars that still enjoy a loyal following. "Studebaker" explores managerial choice, corporate tradition, and the importance of ideas - not simply "market forces" - in shaping institutions in 20th-century America.

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Hardcover
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from Indiana Univ Pr (December 1, 1996)
9780253330659 | details & prices | 273 pages | 6.75 × 9.75 × 1.00 in. | 1.45 lbs | List price $39.95
About: While the Big Three automobile companies came to dominate the industry, its early U.

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