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The Media of Mass Communication
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Bibliographic Detail
Publisher Allyn & Bacon
Publication date April 14, 2006
Pages 516
Binding Paperback
Edition 8
Book category Adult Non-Fiction
ISBN-13 9780205477531
ISBN-10 0205477534
Dimensions 0.75 by 8.75 by 10.75 in.
Weight 2.40 lbs.
Availability§ Out of Print
Original list price $98.20
Other format details sci/tech
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: This up-to-date, reader-friendly presentation of the mass media helps instructors use the media to teach the media and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian's story-telling style excites students as they explore the ever-changing subject of mass communication. This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, technology, and culture. The coverage of media literacy, at the core of Vivian's text since the first edition, has been enhanced with two new features that push students to think critically. The three part-organization-the media, media messages, and media issues-provides a framework for students to understand the big picture behind today's media issues.

Editions
Hardcover
Book cover for 9780133931211 Book cover for 9780133931396
 
12 psc edition from Prentice Hall (October 11, 2016); titled "Media of Mass Communication"
9780133931396 | details & prices | List price $79.33
This edition also contains The Media of Mass Communication
About: Help students see the impact of the media upon society and our daily lives REVEL™ for The Media of Mass Communication encourages students to explore the latest economic, technological, cultural, and political shifts in media through a historical context.
12 lslf edition from Prentice Hall (October 11, 2016)
9780133931211 | details & prices | 504 pages | List price $136.67
This edition also contains The Media of Mass Communication
About: For courses in Introduction to Mass Communication Help students see the impact of the media upon society and our daily lives The Media of Mass Communication encourages students to explore the latest economic, technological, cultural, and political shifts in media through a historical context.
With Doyle | 5 pck edition from Allyn & Bacon (June 1, 2000)
9780205330492 | details & prices | List price $66.00
About: This up-to-date, reader-friendly presentation of the mass media helps instructors "use the media to teach the media" and explore its excitement, complexity, and impact on our lives.
With Cavanagh | 5th edition from Allyn & Bacon (July 1, 1999)
9780205313693 | details & prices | List price $66.00
About: This up-to-date, reader-friendly presentation of the mass media helps instructors "use the media to teach the media" and explore its excitement, complexity, and impact on our lives.
Paperback
Book cover for 9780205029365 Book cover for 9780205029587 Book cover for 9780205185467 Book cover for 9780205194322 Book cover for 9780205244546 Book cover for 9780205287390 Book cover for 9780205291069 Book cover for 9780205322619 Book cover for 9780205335404 Book cover for 9780205418480 Book cover for 9780205477531 Book cover for 9780205645022 Book cover for 9780205693054 Book cover for 9780205843954 Book cover for 9780205901265
 
11 pck pap edition from Prentice Hall (June 21, 2012); titled "Media of Mass Communication"
9780205843954 | details & prices | 478 pages | 8.50 × 10.50 × 0.75 in. | 2.10 lbs | List price $189.87
About: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.
11 pck unb edition from Prentice Hall (May 13, 2012); titled "Media of Mass Communication: Books a La Carte Edition"
9780205901265 | details & prices | 478 pages | 8.25 × 10.50 × 0.75 in. | 2.10 lbs | List price $132.00
About: Book by Vivian, John
11 unbnd edition from Prentice Hall (March 19, 2012)
9780205244546 | details & prices | 478 pages | 8.50 × 11.50 × 0.75 in. | 2.05 lbs | List price $123.33
About: This Books á la Carte Edition is an unbound, three-hole punched, loose-leaf version of the textbook and provides students the opportunity to personalize their book by incorporating their own notes and taking only the portion of the book they need to class – all at a fraction of the bound book price.
11 edition from Prentice Hall (March 6, 2012)
9780205029587 | details & prices | 478 pages | 8.50 × 10.75 × 0.75 in. | 2.05 lbs | List price $181.20
This edition also contains The Media of Mass Communication
About: Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media.
10 pck pap edition from Prentice Hall (July 8, 2011); titled "Media of Mass Communication"
9780205185467 | details & prices | 480 pages | 8.40 × 10.80 × 0.90 in. | 2.20 lbs | List price $145.47
About: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.
10 stg edition from Prentice Hall (February 8, 2011); titled "The Media of Mass Communication: Study Edition"
9780205029365 | details & prices | 480 pages | 8.25 × 10.50 × 0.75 in. | 2.15 lbs | List price $138.80
About: Updated in a new 10th edition, Media of Mass Communication balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
10th edition from Prentice Hall (February 19, 2010)
9780205693054 | details & prices | 480 pages | 8.25 × 10.75 × 0.75 in. | 2.25 lbs | List price $142.00
This edition also contains The Media of Mass Communication
About: Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues.
9 stg edition from Prentice Hall (February 15, 2009); titled "The Media of Mass Communication: Study Edition"
9780205632541 | details & prices | 536 pages | 8.25 × 10.50 × 0.75 in. | 2.72 lbs | List price $138.80
Pap/psc st edition from Allyn & Bacon (February 13, 2008)
9780205645022 | details & prices | 536 pages | 8.75 × 11.25 × 0.75 in. | 2.55 lbs | List price $121.40
About: brand new w/ my comm lab
The price comparison is for this edition
8 edition from Allyn & Bacon (April 14, 2006)
9780205477531 | details & prices | 516 pages | 8.75 × 10.75 × 0.75 in. | 2.40 lbs | List price $98.20
About: This up-to-date, reader-friendly presentation of the mass media helps instructors use the media to teach the media and explore its excitement, complexity, and impact on our lives.
from Addison-Wesley (April 14, 2006)
9789990145847 | details & prices | List price $0.02
This edition also contains The Media of Mass Communication
7 pap/cdr edition from Allyn & Bacon (July 1, 2004)
9780205418480 | details & prices | 516 pages | 8.25 × 10.75 × 0.75 in. | 2.80 lbs | List price $83.00
About: This up-to-date, reader-friendly presentation of the mass media helps instructors "use the media to teach the media" and explore its excitement, complexity, and impact on our lives.
7 edition from Addison-Wesley (July 1, 2004)
9789990087857 | details & prices | List price $0.02
This edition also contains The Media of Mass Communication
6 pap/cdr edition from Allyn & Bacon (July 1, 2001)
9780205335404 | details & prices | 510 pages | 8.00 × 10.00 × 0.75 in. | 2.10 lbs | List price $70.00
About: This up-to-date, thoughtful, and reader-friendly presentation of the mass media, media messages, and media issues helps instructors "use the media to teach the media," as they explore its excitement, complexity, and impact on our lives.
Updated edition from Allyn & Bacon (July 1, 2000)
9780205322619 | details & prices | 492 pages | 7.50 × 8.75 × 0.75 in. | 1.75 lbs | List price $61.40
About: Since it was first introduced, John Vivian's The Media of Mass Communication has received praise continuously for its ability to make learning interesting and for its use of the media to teach the media.
With Hieu Trinh, Tyrone Fernando | 5th bk&cdr edition from Allyn & Bacon (January 1, 1999)
9780205300426 | details & prices | 8.25 × 10.00 × 0.75 in. | 2.15 lbs | List price $59.65
This edition also contains Functional Observers for Dynamical Systems
With Klaus-Uwe Panther (other contributor), Gnter Radden (other contributor) | 5th edition from Allyn & Bacon (August 1, 1998)
9780205287390 | details & prices | 524 pages | 8.25 × 10.25 × 1.00 in. | 2.10 lbs | List price $60.00
This edition also contains Metonymy in Language and Thought
About: New edition of an introductory text.
5th edition from Allyn & Bacon (August 1, 1998); titled "Media of Mass Communication"
9780205291069 | details & prices | List price $0.02
About: This up-to-date, reader-friendly presentation of the mass media helps instructors "use the media to teach the media" and explore its excitement, complexity, and impact on our lives.
4th edition from Allyn & Bacon (December 1, 1996)
9780205269396 | details & prices | List price $54.00
About: Designed to provide extra support, the Study Edition of Vivian’s Media of Mass Communication 9/e offers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the end of the textbook that can be used as a study tool.
With Claire Montgomerie | 4th edition from Allyn & Bacon (November 1, 1996)
9780205194322 | details & prices | 526 pages | 8.25 × 10.25 × 1.00 in. | 2.05 lbs | List price $57.55
This edition also contains Knitting Encyclopedia: A Comprehensive Guide for All Knitters
About: Since it was first introduced, John Vivian's The Media of Mass Communication has received praise continuously for its ability to make learning interesting and for its use of the media to teach the media.

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