Advertising: What Everyone Needs to KnowÂ® | Digital Proxemics | Personal Connections in the Digital Age | Sharing Our Lives Online | The Master Switch | The Television Will Be Revolutionized | Hamlet's Blackberry | The Television Will Be Revolutionized
Filling the need for a standard academic text in the field, Social Media: Enduring Principles summarizes both foundational and state-of-the-art research and also presents a coherent framework for future research. It draws from longstanding theories in communication, journalism, sociology, and marketing, but also includes a number of contemporary case examples, making it a foundational text in the area.
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