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Hardcover: 9780300122237, Yale Univ Pr, April 8, 2008, cover price $26.00
Paperback: 9780143115267, Updated edition (Penguin USA, February 24, 2009), cover price $16.00
Nudge: Improving Decisions About Health, Wealth, and Happiness
- Health Economics and Financing
- Sway
- Predictably Irrational
- The Winner's Curse
- Blind Spots
Product Description: Nudge is about choicesâhow we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we makeâ including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible âchoice architectureâcan successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.
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