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Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
By
Chip Heath
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Bibliographic Detail
Publisher
Arrow Books
Publication date
February 1, 2008
Pages
336
Binding
Paperback
ISBN-13
9780099505693
ISBN-10
009950569X
Dimensions
5 by 7.60 by 0.90 in.
Weight
2.27 lbs.
Original list price
$10.75
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The Power of Moments: Why Certain Experiences Have Extraordinary Impact | Language and the Pursuit of Leadership Excellence: How Extraordinary Leaders Build Relationships, Shape Culture and Drive Breakthrough Results | How to Write a Good Advertisement | How to Write Dazzling Dialogue | Nudge | The Adweek Copywriting Handbook | Working
Summaries and Reviews
Summary
Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
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