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Build Customer Relationships and Win Big Revenue!
âUnbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customersâ trust and grow your revenues, I suggest you read Winning the Customer and you will win.â
âBob Reynolds, President & CEO, Putnam Investments
âLou Imbriano rescues the word âwinningâ from the clutches of Charlie Sheen . . . and, like a Patriots playbook, Lou takes you through his game plan for successfully building a victorious team that opponents will respect and fear . . . from who should be answering your phone to effectively saying âno,â itâs all there . . . lazy, unmotivated people, this is not for you. . . .â
âSteve Levy, ESPN SportsCenter anchor
âImbriano definitely made his mark in the NFL and now heâs an MVP again with his new book, Winning the Customer. Louâs down-to-earth marketing philosophies, which he brought to the Patriots, epitomize how everyone, in any industry, should approach marketing. If you want to truly know how to build remarkable business relationships, read Winning the Customer.â
âMichael OâHara Lynch, Head of Global Sponsorship, Visa
âAt a time when consumers have the power to use media where and how they choose, to like, dislike, and share their opinion on products and corporations, brand engagement is the best answer to build emotional and enduring relationships between brands and all their relevant communities. This book should be given to anyone who wants to understand the new dynamics that can bond brands with their ever-demanding customers.â
âLucien Boyer, President & Global CEO, Havas Sports & Entertainment
About the Book:
During his nine years in senior marketing positions with the New England Patriots, Lou Imbriano laid the foundation and marketing vision for the football team that led to its astronomical growth and explosive revenueâperfectly positioning them to be ready for when the Patriots became repeat Super Bowl champions and the NFL brand to beat.
Now CEO of TrinityOne, a strategic marketing firm, Lou has an undefeated record of showing all types of companies how to tackle customer relationships and convert them into tangible revenue. In Winning the Customer, Lou delivers his original strategies for both short- and long-term financial success:
- The Marketing Playbook: how to identify those who are dying to spend money with you
- Relationship Architecture: how to connect with customers in meaningful ways and create âmemorable momentsâ
- The Revenue Game: how to build revenue instead of selling concepts
Throughout the book, youâll find Louâs dynamic personal stories drawn right from his years of real-world business experience. Heâs learned that to maximize revenue, every organization must both turn its customers into fans and coax those fans to spend freely. Winning the Customer shows you how to do just that using the Three Tiers of Customer Relationships. Imbriano shares his strategies with his innovative DELIVERS system: Dedication, Entertainment, Loyalty, Investment, Vision, Energy, Responsibility, and Sacrifice.
Filled with practical information and written in Louâs inimitable conversational style, Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results. Louâs tools will give any business an inspired team, supersized income, and a virtual stadium full of engaged, high-paying customers.
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