At the moment the same kinds of people who dominate the dialog off-line are dominating it online, and things will never change if that doesnât change. Progressives need to get on social networks and share their stories, join conversations, connect with othersâand not just others exactly like themselves. Itâs vital to reach out across all those ethnic/gender/preference/class/age lines that exist even within the progressive camp. As Deanna Zandt puts it, âcreating a just society is sort of like the evolution of the speciesâif you have a bunch of the same DNA mixing together the species mutates poorly and eventually dies off.â
But there are definitely dos and donâts. Zandt delves into exactly what people are and are not looking for in online exchanges. How to be a good guest. What to share. Why authenticity is more important than just about anything, including traditional notions of expertise or authority. She addresses some common fears, like worrying about giving too much about yourself away, blurring the lines between your professional and personal life, or getting buried under a steaming heap of information overload. And she offers detailed, nuts-and bolts âhow to get startedâ advice for both individuals and organizations.
The Internet is upending hierarchies and freeing the flow of information in a way that makes the invention of the printing press seem like an historical footnote. Share This! shows how to take advantage of this unprecedented opportunity to make marginalized voices heard and support real, fundamental changeâand, incidentally, have some fun doing it.
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