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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
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Bibliographic Detail
Publisher Apress
Publication date July 1, 2003
Pages 256
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781590591048
ISBN-10 1590591046
Dimensions 1.25 by 6.75 by 9.75 in.
Weight 1.34 lbs.
Availability§ Out of Print
Original list price $99.00
§As reported by publisher
Summaries and Reviews
Summary
Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work. (view table of contents)
Amazon.com description: Product Description:

In Search of Stupidity is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last 20 years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didn't work for many of the country's largest and best-known high-tech companies. Make no mistake: most of them did not work.

Marketing wizard Richard Chapman takes readers on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity is a no-holds-barred look at the best of the worst hopeless marketing ideas and business decisions in the last 20 years of the technology industry.



Editions
Hardcover
Book cover for 9781590591048
 
The price comparison is for this edition
from Apress (July 1, 2003)
9781590591048 | details & prices | 256 pages | 6.75 × 9.75 × 1.25 in. | 1.34 lbs | List price $99.00
About: Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work.
Paperback
Book cover for 9781590597217
 
2 edition from Apress (October 2, 2006)
9781590597217 | details & prices | 408 pages | 5.75 × 8.50 × 0.75 in. | 1.12 lbs | List price $24.99
About: Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work, including those used by such notable companies as IBM, Microsoft, and Apple, with new sections on Google, Knowing How to Avoid Stupidity, Sievel Systems, and more.

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