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Bibliographic Detail
Publisher
Apress
Publication date
July 1, 2003
Pages
256
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9781590591048
ISBN-10
1590591046
Dimensions
1.25 by 6.75 by 9.75 in.
Weight
1.34 lbs.
Availability§
Out of Print
Original list price
$99.00
Subjects
§As reported by publisher
Summaries and Reviews
Summary
Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work.
(view table of contents)Editions
Hardcover
The price comparison is for this edition
from Apress (July 1, 2003)
9781590591048 | details & prices | 256 pages | 6.75 × 9.75 × 1.25 in. | 1.34 lbs | List price $99.00
About: Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work.
About: Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work.
Paperback
2 edition from Apress (October 2, 2006)
9781590597217 | details & prices | 408 pages | 5.75 × 8.50 × 0.75 in. | 1.12 lbs | List price $24.99
About: Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work, including those used by such notable companies as IBM, Microsoft, and Apple, with new sections on Google, Knowing How to Avoid Stupidity, Sievel Systems, and more.
About: Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work, including those used by such notable companies as IBM, Microsoft, and Apple, with new sections on Google, Knowing How to Avoid Stupidity, Sievel Systems, and more.
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