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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
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Bibliographic Detail
Publisher
Sage Pubns
Publication date
December 10, 2010
Pages
603
Binding
Hardcover
Edition
3
Book category
Adult Non-Fiction
ISBN-13
9781412980180
ISBN-10
1412980186
Dimensions
1.50 by 9 by 11.25 in.
Weight
3.65 lbs.
Original list price
$185.00
Amazon.com says people who bought this book also bought:
Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 8) | Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 9) | The Cambridge Handbook of Consumer Psychology | The Handbook of Brand Management Scales | Introduction to Mediation, Moderation, and Conditional Process Analysis | Storytelling With Data | Marketing Scales Handbook | Discovering Statistics Using R | Handbook of Consumer Psychology
Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 8) | Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 9) | The Cambridge Handbook of Consumer Psychology | The Handbook of Brand Management Scales | Introduction to Mediation, Moderation, and Conditional Process Analysis | Storytelling With Data | Marketing Scales Handbook | Discovering Statistics Using R | Handbook of Consumer Psychology
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