search for books and compare prices
cover image
E-Commerce User Experience
Price
Store
Arrives
Preparing
Shipping
The price is the lowest for any condition, which may be new or used; other conditions may also be available. Rental copies must be returned at the end of the designated period, and may involve a deposit.
Bibliographic Detail
Summaries and Reviews
Amazon.com description: Product Description: 207 design guidelines to improve the usability (and thus the conversion rate) for e-commerce sites. Richly illustrated with 221 color screenshots of designs that worked particularly well or that caused problems for shoppers.

All the design guidelines are based on findings from detailed usability studies of twenty e-commerce sites with real users in the United States and Europe, showing what they did as they shopped on real e-commerce sites.

Covers the following topics:

  • Category pages (including homepages)
  • Product pages, product descriptions, product photos
  • Shopping carts, checkout, and registration
  • Search
  • Selling strategies, cross-sales, recommendations
  • Trust and credibility
  • International users
  • Test methodology used in this research; how to run your own usability studies


Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.