All the design guidelines are based on findings from detailed usability studies of twenty e-commerce sites with real users in the United States and Europe, showing what they did as they shopped on real e-commerce sites.
Covers the following topics:
- Category pages (including homepages)
- Product pages, product descriptions, product photos
- Shopping carts, checkout, and registration
- Selling strategies, cross-sales, recommendations
- Trust and credibility
- International users
- Test methodology used in this research; how to run your own usability studies
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