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Golden Arches East: McDonald's in East Asia
By James L. Watson (editor)
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Bibliographic Detail
Publisher Stanford Univ Pr
Publication date December 1, 1997
Pages 256
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780804732079
ISBN-10 0804732078
Dimensions 0.75 by 5.75 by 8.75 in.
Weight 0.75 lbs.
Availability§ Out of Print
Original list price $22.95
Other format details university press
§As reported by publisher
Summaries and Reviews
Summary
Essays discuss the impact of McDonald's on the Asian countries in which it has franchises, and look at how those restaurants are different from their American counterparts (view table of contents)
Editions
Hardcover
Book cover for 9780804732055 Book cover for 9780804749886
 
2 edition from Stanford Univ Pr (March 31, 2006); titled "Golden Arches East: McDonald's in East Asia"
9780804749886 | details & prices | 256 pages | 5.75 × 8.50 × 1.00 in. | 1.00 lbs | List price $54.50
from Stanford Univ Pr (December 1, 1997)
9780804732055 | details & prices | 256 pages | 5.50 × 8.75 × 0.75 in. | 1.05 lbs | List price $49.50
About: Essays discuss the impact of McDonald's on the Asian countries in which it has franchises, and look at how those restaurants are different from their American counterparts
Paperback
Book cover for 9780804732079 Book cover for 9780804749893
 
2 edition from Stanford Univ Pr (February 15, 2006); titled "Golden Arches East: McDonald's in East Asia"
9780804749893 | details & prices | 256 pages | 5.50 × 8.25 × 0.75 in. | 0.70 lbs | List price $24.95
The price comparison is for this edition
from Stanford Univ Pr (December 1, 1997); titled "Golden Arches East: McDonald's in East Asia"
9780804732079 | details & prices | 256 pages | 5.75 × 8.75 × 0.75 in. | 0.75 lbs | List price $22.95
About: Essays discuss the impact of McDonald's on the Asian countries in which it has franchises, and look at how those restaurants are different from their American counterparts

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