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The Vernor's Story: From Gnomes to Now
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Bibliographic Detail
Publisher
Univ of Michigan Pr
Publication date
September 1, 2003
Pages
128
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780472066971
ISBN-10
0472066978
Dimensions
0.50 by 5.50 by 8.50 in.
Weight
0.70 lbs.
Original list price
$14.95
Other format details
university press
Amazon.com says people who bought this book also bought:
Detroit 1930-1969 | Detroit's Michigan Central Station | Detroit's Belle Isle | Hudson's | Sanders Confectionery | Vernor's Ginger Ale, (Mi) | Remembering Hudson's
Detroit 1930-1969 | Detroit's Michigan Central Station | Detroit's Belle Isle | Hudson's | Sanders Confectionery | Vernor's Ginger Ale, (Mi) | Remembering Hudson's
Summaries and Reviews
Amazon.com description: Product Description:
Amply illustrated, The Vernor's Story -- From Gnomes to Now captures the spirit and genius of the people who transformed Vernors into an iconic American soft drink that has spanned two centuries of shifting public taste. With over seventy photographs depicting the history of the company, The Vernor's Story is an insider's look at early operations, as well as the firm's famous marketing blitz, featuring Vernor's distinctive green and gold packaging and its engaging gnome.
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Add to that the legion of devoted Vernor's fans, and the beverage itself, a unique, spicy, mysteriously flavored carbonated ginger drink that's appealed to generations of Michiganders and others alike, and you have the makings of a great American success story.
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A treasure on its own and sure to be a future collectible, this is a fascinating slice of Americana for Vernor's fans everywhere.
Lawrence Rouch is President of Studio3/Innovations, a marketing and consulting firm representing fine artists in the automotive and fine-arts fields.
Editions
Paperback
The price comparison is for this edition
from Univ of Michigan Pr (September 1, 2003)
9780472066971 | details & prices | 128 pages | 5.50 × 8.50 × 0.50 in. | 0.70 lbs | List price $14.95
About: Amply illustrated, The Vernor's Story -- From Gnomes to Now captures the spirit and genius of the people who transformed Vernors into an iconic American soft drink that has spanned two centuries of shifting public taste.
About: Amply illustrated, The Vernor's Story -- From Gnomes to Now captures the spirit and genius of the people who transformed Vernors into an iconic American soft drink that has spanned two centuries of shifting public taste.
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