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By
Al Ries and
Jack Trout
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Bibliographic Detail
Publisher
New Amer Library
Publication date
November 1, 1986
Binding
Paperback
Edition
Reprint
Book category
Adult Non-Fiction
ISBN-13
9780452258617
ISBN-10
0452258618
Dimensions
0.50 by 5.50 by 7.50 in.
Weight
0.45 lbs.
Availability§
Out of Print
Original list price
$12.95
§As reported by publisher
Summaries and Reviews
Summary
Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
Editions
Hardcover
With Jack Trout |
20 anv edition from McGraw-Hill (October 31, 2005)
9780071460828 | details & prices | 216 pages | 7.50 × 8.50 × 1.00 in. | 1.15 lbs | List price $26.95
from McGraw-Hill (September 1, 1985)
9780070527300 | details & prices | 5.75 × 8.50 × 1.00 in. | 0.80 lbs | List price $24.95
About: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
About: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
Paperback
With Jack Trout |
from McGraw-Hill (November 1, 1997)
9780070527263 | details & prices | 5.50 × 8.50 × 0.75 in. | 0.60 lbs | List price $16.95
About: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
About: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
The price comparison is for this edition
With Jack Trout |
Reprint edition from New Amer Library (November 1, 1986)
9780452258617 | details & prices | 5.50 × 7.50 × 0.50 in. | 0.45 lbs | List price $12.95
About: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
About: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
Cassette/Spoken Word
With Diane Phillips, Jack Trout |
from McGraw-Hill/Tdm Audio (December 1, 1990)
9780070527324 | details & prices | List price $9.95
This edition also contains The Ultimate Rotisserie Cookbook: 300 Mouthwatering Recipes for Making the Most of Your Rotisserie Oven
This edition also contains The Ultimate Rotisserie Cookbook: 300 Mouthwatering Recipes for Making the Most of Your Rotisserie Oven
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