Inside, youâll discover:
â¢ The real reasons why people participate online and the psychology behind them
â¢ The Usage Lifecycleâor how people use your web application over time
â¢ How to get people past that trickiest of hurdles: sign-up
â¢ What to do when youâve launched a web application and nobody is using it
â¢ How to analyze the effectiveness of your application screens and flows
â¢ How to grow your social web application from zero users to 1000âand beyond
Designing for the social web is about much more than adding features. Itâs about embracing the social interaction of the people who make you successfulâand then designing smartly to encourage it.
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