The Mythical Man-Month | Don't Make Me Think | The Four Steps to the Epiphany | About Face 3 | The Design of Everyday Things | Agile Software Development With Scrum | Designing the Obvious | The Elements of User Experience | Designing the Obvious
Inside, you’ll discover:
• The real reasons why people participate online and the psychology behind them
• The Usage Lifecycle—or how people use your web application over time
• How to get people past that trickiest of hurdles: sign-up
• What to do when you’ve launched a web application and nobody is using it
• How to analyze the effectiveness of your application screens and flows
• How to grow your social web application from zero users to 1000—and beyond
Designing for the social web is about much more than adding features. It’s about embracing the social interaction of the people who make you successful—and then designing smartly to encourage it.
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