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Hardcover: 9781587243936, Large print edition (Wheeler Pub Inc, January 1, 2003), cover price $29.95; 9780316648523, Little Brown & Co, March 1, 2000, cover price $24.95; and 9780316316965, Little Brown & Co, March 1, 2000, cover price $25.99
Paperback: 9780316346627, Reprint edition (Back Bay Books, January 7, 2002), cover price $15.99; and 9780316679077, Hachette Book Group USA, May 1, 2001, cover price $7.99
Miscellaneous: 9781602520950, Unabridged edition (Findaway World Llc, June 1, 2007), cover price $39.99
CD/Spoken Word: 9781600240058, Unabridged edition (Hachette Audio, April 3, 2007), cover price $39.98; and 9781586217457, Abridged edition (Hachette Audio, January 1, 2005), cover price $23.98
Cassette/Spoken Word: 9781570427930, Hachette Audio, March 1, 2000, cover price $17.98
Prebinding: 9781417665792, Bt Bound, January 1, 2000, cover price $26.95
The Tipping Point: How Little Things Can Make a Big Difference
Reveals how focused advertising and promotion to the 'right' people can be much more effective than nationwide campaigns to the most people. Reprint. 100,000 first printing.
(view table of contents)- Think
- Outliers
- Freakonomics
- What the Dog Saw
- Blink
Product Description: This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwells new afterword to this edition describes how readers can constructively apply the tipping point principle in their own lives and work. Widely hailed as an important work that offers not only a road map to business success but also a profoundly encouraging approach to solving social problems.
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