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The Tipping Point: How Little Things Can Make a Big Difference
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The price is the lowest for any condition, which may be new or used; other conditions may also be available. Rental copies must be returned at the end of the designated period, and may involve a deposit.
Bibliographic Detail
Publisher Back Bay Books
Publication date January 7, 2002
Pages 301
Binding Paperback
Edition Reprint
Book category Adult Non-Fiction
ISBN-13 9780316346627
ISBN-10 0316346624
Dimensions 0.75 by 5.50 by 8.25 in.
Weight 0.65 lbs.
Original list price $17.00
Amazon.com says people who bought this book also bought:
Blink | Outliers | What the Dog Saw | David and Goliath | Thinking, Fast and Slow | David and Goliath | Blink | Freakonomics | Outliers
Summaries and Reviews
Summary
Reveals how focused advertising and promotion to the 'right' people can be much more effective than nationwide campaigns to the most people. Reprint. 100,000 first printing. (view table of contents)
Amazon.com description: Product Description: The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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