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Little Brown & Co
March 1, 2000
1 by 5.75 by 8.25 in.
Original list price
By exposing the importance of the 'tipping point' in human affairs--that moment when a trend, idea, or social behavior crosses the threshold into acceptability--the author sheds important light on the forces that drive group dynamics and mass culture.
Amazon.com description: Product Description
: This celebrated New York Times bestseller -- now poised to reach an even wider audience in paperback -- is a book that is changing the way Americans think about selling products and disseminating ideas.
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