search for books and compare prices
By
Jack Trout and
Al Ries
Price
Store
Arrives
Preparing
Shipping
Jump quickly to results on these stores:
The price is the lowest for any condition, which may be new or used; other conditions may also be available.
Bibliographic Detail
Publisher
McGraw-Hill
Publication date
December 1, 2000
Pages
246
Binding
Hardcover
Edition
3 anv sub
Book category
Adult Non-Fiction
ISBN-13
9780071359160
ISBN-10
0071359168
Dimensions
1 by 7.50 by 8 in.
Weight
1.45 lbs.
Original list price
$26.95
Amazon.com says people who bought this book also bought:
Contagious | Marketing | Brand Sense | How Customers Think | The 22 Immutable Laws of Marketing | Paid Attention | Understanding Consumer Decision Making
Contagious | Marketing | Brand Sense | How Customers Think | The 22 Immutable Laws of Marketing | Paid Attention | Understanding Consumer Decision Making
Summaries and Reviews
(view table of contents)
Editions
Hardcover
The price comparison is for this edition
With Jack Trout |
3 anv sub edition from McGraw-Hill (December 1, 2000)
9780071359160 | details & prices | 246 pages | 7.50 × 8.00 × 1.00 in. | 1.45 lbs | List price $26.95
With Jack Trout |
Rev sub edition from McGraw-Hill (October 1, 1985)
9780070652644 | details & prices | 5.75 × 8.25 × 0.75 in. | 0.80 lbs | List price $24.95
About: Discusses the new, key advertising concept of positioning, explaining ways companies can create a 'position' in the client's mind when launching ad campaigns, with many fascinating case histories and helpful pointers
About: Discusses the new, key advertising concept of positioning, explaining ways companies can create a 'position' in the client's mind when launching ad campaigns, with many fascinating case histories and helpful pointers
Paperback
With Jack Trout |
from McGraw-Hill (December 1, 2000)
9780071373586 | details & prices | 5.25 × 8.00 × 0.75 in. | 0.50 lbs | List price $20.00
Reissue edition from Grand Central Pub (February 1, 1993)
9780446347945 | details & prices | 4.25 × 6.50 × 0.75 in. | 0.25 lbs | List price $6.99
CD/Spoken Word
With Grover Gardner (other contributor), Kotler (other contributor) |
Mp3 una edition from McGraw-Hill Education (December 16, 2014)
9781491581094 | details & prices | 5.00 × 6.50 × 0.25 in. | 0.15 lbs | List price $14.99
With Jack Trout |
Abridged edition from Amer Media Intl - McGraw Hill audio (June 15, 2004)
9781932378252 | details & prices | 5.00 × 5.75 × 1.00 in. | 0.45 lbs | List price $28.00
About: Discusses the advertising concept of positioning, explaining ways companies can create a 'position' in the client's mind when launching ad and marketing campaigns, with case histories and helpful pointers.
About: Discusses the advertising concept of positioning, explaining ways companies can create a 'position' in the client's mind when launching ad and marketing campaigns, with case histories and helpful pointers.
Cassette/Spoken Word
With Jack Trout |
Abridged edition from Amer Media Intl - McGraw Hill audio (June 15, 2004)
9781932378245 | details & prices | 7.50 × 4.50 × 1.25 in. | 0.32 lbs | List price $24.00
About: Discusses the advertising concept of positioning, explaining ways companies can create a 'position' in the client's mind when launching ad and marketing campaigns, with case histories and helpful pointers.
About: Discusses the advertising concept of positioning, explaining ways companies can create a 'position' in the client's mind when launching ad and marketing campaigns, with case histories and helpful pointers.
from McGraw-Hill/Tdm Audio (August 1, 1988)
9780070652651 | details & prices | List price $9.95
Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.