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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
By Regis McKenna (foreword by) and Geoffrey A. Moore
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Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher Harperbusiness
Publication date September 1, 2002
Pages 256
Binding Paperback
Edition Revised
Book category Adult Non-Fiction
ISBN-13 9780060517120
ISBN-10 0060517123
Dimensions 0.75 by 5.50 by 8 in.
Weight 0.45 lbs.
Original list price $17.99
Subjects
Selling; High technology.
High technology; Marketing.
Technological innovations; Marketing.
Technology And Industrial Growth
Summaries and Reviews
Summary
Examines marketing strategies for high-tech products and why they differ from those in other industries.
Editions
Paperback
Book cover for 9780060517120 Book cover for 9780066620022 Book cover for 9780887307171
 
The price comparison is for this edition
With Regis McKenna (other contributor) | Revised edition from Harperbusiness (September 1, 2002)
9780060517120 | details & prices | 256 pages | 5.50 × 8.00 × 0.75 in. | 0.45 lbs | List price $17.99
About: Examines marketing strategies for high-tech products and why they differ from those in other industries.
With Rembrandt Harmenszoon Van Rijn, Ernst Van De Wetering | from Harperbusiness (July 1, 1999)
9780066620022 | details & prices | 227 pages | 5.50 × 8.00 × 0.75 in. | 0.45 lbs | List price $17.00
This edition also contains Rembrandt: The Painter at Work
Reprint edition from Harperbusiness (October 1, 1995)
9780887307171 | details & prices | 5.50 × 8.25 × 0.75 in. | 0.40 lbs | List price $16.00

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